What is the best way to sell?
It is an age old question which will never die, because each property is different, will attract different buyers, different types of people and be found in different ways – so how does one decide how to sell their home??
Many of us will rely on an agent to provide us the best advice on the type of campaign to run and in a perfect world this is the best option. In that same perfect world every agent is skilled in their field, has done the appropriate research and knows their market well enough to know which campaign to recommend.
Unfortunately, some agents aren’t quite as skilled as they make out – many will spruik auctions/private treaty/tender as the “ONLY way to sell a home”, which seems rather unprofessional to someone like me. What if that home is in an area that attracts very few buyers and the vendor has extremely high expectations? All an auction will do is disappoint them, perhaps embarrass them, and damage their ability to maximise their return on their property. All a tender campaign will do is confuse people. What is particularly scary is that some agents will suggest an auction to deliberately shame their vendors and force them into reducing their price! Hardly sounds like working in your best interests…
The best campaigns are actually structured entirely towards the buyer – what would THEY think is a reasonable enough price to come to one of our opens? What type of selling method are THEY most likely to feel comfortable in? (to encourage the maximum participation rate) How would THEY like to be negotiated with?
It is no surprise that a potential purchaser is more likely to put their best price forward if they are comfortable in a transparent process in which they know what they are getting and trust the other people involved.
Put yourself in the buyers shoes, let them embrace the process while you embrace their money.